Video: How a small company made big change happen
Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on the Like Minds site: read more →
Why Facebook or Twitter should be the last thing on your mind
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind. read more →
Protecting your Online Reputation (Presentation)
I regularly get asked to present on behalf on a range of topics associated with Social Media, and potentially one of the most universal areas I talk about is the subject of online reputation (also known as 'digital reputation').
This is a subject which not only applies to us as businesses, but to all of as individuals. read more →
Social media marketing and ROI. The debate continues…
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear. read more →