In an increasingly competitive environment, businesses should aim to surround their consumers and prospects with online information in the form of blogs, articles or updates.
These activities not only keep opinion leaders and existing customers informed, they also become places where prospects and potential customers might first find out about a business or organisation. Marketing used to be concerned with finding new customers; now its role is often one of allowing new customers to find you.
So the content that a company generates and shares must be written with a number of criteria in mind. It must be of use or interest to the target market. It needs to reflect the brand values of that company. It needs to be written with keywords and search engine optimisation in mind.
Everyone can write but writing a blog is not the same as writing a diary, writing an article is not the same as writing a press release.
• Article Writing
• Blog Writing