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Comment on Facebook: Why marketers need to get real! by David McGuire

David McGuire — Tue, 06 Dec 2011 22:00:25 +0000

Couldn’t agree more. It’s funny how we lose perspective and assume our own experience as users is the same for everyone.

In a different way, it’s the same with Twitter: just because something has trended consistently, doesn’t mean anyone in the “real” world even knows about it…

Comment on Facebook: Why marketers need to get real! by Peter Delaunay

Peter Delaunay — Tue, 06 Dec 2011 18:40:16 +0000

Excellent, Aren – spot on in understanding the subtlety of what’s happening. This is essential reading for anyone involved in the media and media teaching. And marketers are going to haver to tread very carefully – marketing via facebook is highly intrusive (far far more so than television advertising) by the nature of the personal investment people are making in their facebook communities, so if marketers get it wrong (and Pizza Express are beginning to get up my nose) then brands will be seriously damaged.
It’s a question of tone of voice – it’s easy to see lots of people joking and having fun on facebook and I see a lot of brands trying to match that tone, and that feels like a big mistake. If you monitor your own facebook for a day you’ll see a spectrum of emotions, and each one is genuine. So sometimes I just want information – like your starbucks nudge this morning, aren, just a “hey, this is here/this is available” then get outa my face. Brand’s having a big sale, launching a big new product (something more than a new pizza topping!), then sing and dance, bells and whistles – but you better be sure I’m gonna want this.
Reference David Edwards comments about “time eventually will be called” can I direct you to an article I haven’t yet read in full !
http://www.vanityfair.com/style/2012/01/prisoners-of-style-201201
“style
January 2012
0
E-Mail
You Say You Want a Devolution?
By Kurt Andersen Illustration by James Taylor
HOLD IT RIGHT THERE From the fedora to the Afro, styles have changed with the times. Unless you’re living in the 21st century.

The past is a foreign country. Only 20 years ago the World Wide Web was an obscure academic thingamajig. All personal computers were fancy stand-alone typewriters and calculators that showed only text (but no newspapers or magazines), played no video or music, offered no products to buy. E-mail (a new coinage) and cell phones were still novelties. Personal music players required cassettes or CDs. Nobody had seen a computer-animated feature film or computer-generated scenes with live actors, and DVDs didn’t exist. The human genome hadn’t been decoded, genetically modified food didn’t exist, and functional M.R.I. was a brand-new experimental research technique. Al-Qaeda and Osama bin Laden had never been mentioned in The New York Times. China’s economy was less than one-eighth of its current size. CNN was the only general-interest cable news channel. Moderate Republicans occupied the White House and ran the Senate’s G.O.P. caucus.

Since 1992, as the technological miracles and wonders have propagated and the political economy has transformed, the world has become radically and profoundly new. (And then there’s the miraculous drop in violent crime in the United States, by half.) Here is what’s odd: during these same 20 years, the appearance of the world (computers, TVs, telephones, and music players aside) has changed hardly at all, less than it did during any 20-year period for at least a century. The past is a foreign country, but the recent past—the 00s, the 90s, even a lot of the 80s—looks almost identical to the present. This is the First Great Paradox of Contemporary Cultural History.”

Comment on Facebook: Why marketers need to get real! by Aren

Aren — Tue, 06 Dec 2011 14:24:46 +0000

Thanks David, I think you’re quite right that of course one day it will start to fade out of existence. I still think that’s a long way off though but there are those that seem to think it will be an overnight thing that will happen imminently. Speaking to consumers on a daily basis, their experiences rarely match those I hear from the marketing community – they had more sense than to ‘Like’ every company they’d ever heard of. They use it for what it was intended, to socialise, to play, to meet and discuss and are still finding it useful in those areas.

Comment on Facebook: Why marketers need to get real! by David Edwards

David Edwards — Tue, 06 Dec 2011 13:40:56 +0000

I don’t think that many people will consciously decide to abandon Facebook, in the same way that many diddnt consciously decide to adopt it (in the way they now use it). I have used many social networks over the years, and never had a RIGHT IM LEAVING moment, i just drifted away. Time between logins steadily grows and you find you aren’t using it any more. I never consciously decided to check twitter before my email every morning, but I do. This won’t be the death of Facebook, its a monster that will take years to go, but something will come along, no one will notice, but there it will be. Thats how it happens.

Comment on Why Facebook or Twitter should be the last thing on your mind by David McGuire

David McGuire — Fri, 11 Mar 2011 16:05:33 +0000

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
- Sun Tzu

(Thought you’d like that one, Aren…)

Comment on Business Link Presentations by Tweets that mention Business Link: An Introduction to Social Media | Aren Grimshaw Social Media -- Topsy.com

Tue, 22 Feb 2011 10:05:19 +0000

[...] This post was mentioned on Twitter by Aren Grimshaw, Silverstream TV. Silverstream TV said: @arengrimshaw Good luck! The slides look great. Very informative and useful. http://ow.ly/40V3m [...]

Comment on Why Facebook or Twitter should be the last thing on your mind by Robert Pickstone

Robert Pickstone — Tue, 05 Oct 2010 15:35:16 +0000

Hi Aren,

You know I agree with this method It makes business sense. If a person or company is not fussed about time or results, then they should go nuts and have as much fun as possible without worrying about how it compliments their current business operartions or what benefits are gained.

Most of us don’t fall into this category though and the Forrester method you use both makes sense and is easy to understand.

By the way, nice to see you blogging. If only we all had more time…

Rob

Comment on Why Facebook or Twitter should be the last thing on your mind by Aren

Aren — Tue, 05 Oct 2010 08:23:49 +0000

Thanks Kathryn, it would be great to hear more about your use of Flickr. If you have the time to write a short blog post about your approach and the benefits I’d love to include it as a guest post on my blog.

All the best, Aren

Comment on Why Facebook or Twitter should be the last thing on your mind by Kathryn Ashcroft

Kathryn Ashcroft — Mon, 04 Oct 2010 13:21:19 +0000

I completely agree. The most effective aspect of social media for my employer has been Flickr. I started from the view that I wanted to expand upon the types of people we needed to be talking to and Flickr has helped us reach people interested in sharing stories. We’ve sourced images (the generosity of the group I run has been amazing) and are developing packages tailored to meet the needs of this customer group.

I run a Facebook page and a twitter profile almost as part of the course and have received comments that they could be more active but right now they just aren’t a focus of my strategy.

I hadn’t really put this into words before so thank you for phrasing this so well!

Comment on A massive thank you by Fiona Crump

Fiona Crump — Tue, 24 Aug 2010 10:13:26 +0000

Thanks Aren – you are so right – people often complain in public but rarely take the time to say a proper thank you. It is very much appreciated and you are most welcome.

Good luck for the future – I hope things continue on from strength to strength.

Best Wishes

Fiona