Video: How a small company made big change happen
Earlier in the year I had the chance to present alongside a host of inspiring speakers at the Like Minds conference in Exeter. The video below is the recording taken during my talk, along with the original description posted on the Like Minds site: read more →
Facebook: Why marketers need to get real!
One of the most common questions I get asked when presenting on the subject of Social Media is “What will be the next big thing?”, it was a version of this question, ““What’s going to be the next Facebook?” that formed the introduction to an article posted last week by blogger, Mark Schaefer, in a post entitled,.. read more →
Why Facebook or Twitter should be the last thing on your mind
Organisations regularly come to me for advice on setting up or maintaining a presence on social networks such as Facebook and Twitter; however, when it comes down to it, I always explain it should be the last thing on their mind. read more →
Protecting your Online Reputation (Presentation)
I regularly get asked to present on behalf on a range of topics associated with Social Media, and potentially one of the most universal areas I talk about is the subject of online reputation (also known as 'digital reputation').
This is a subject which not only applies to us as businesses, but to all of as individuals. read more →
Some ‘Pointless Babble’ about Twitter
Any Twitter user will tell you that Twitter becomes useful when you know how to filter or select the information you want to receive. No one that I know watches the 'public timeline', an amalgamation of every message sent over Twitter. Instead we select those we want to follow and filter for mentions of information of value to us. read more →
Social Media Courses – What would you include?
Using LinkedIn, Facebook and Twitter I posted the question below and received some great responses from the social media community. Do you agree or disagree with the comments so far? Do you have an idea of your own not already mentioned? If you do, why not add a comment at the bottom of the post? read more →
Social media marketing and ROI. The debate continues…
Helen's report at first seems to have some pretty compelling evidence; under 5% of social media users refer to social media in making purchasing decisions across a number of purchase categories ranging from travel to banking. However, on closer inspection of the study there are a number of factors which make this report less substantial than it may at first appear. read more →