How did a company go from designing cheap websites to building the technology of giants? Aren Grimshaw tells a story that spans 4 years from being a consultant to an agent of change, and making the vital decisions that helped a small company make a big change.

Link to the original source on Like Minds - http://wearelikeminds.com/videos/aren-grimshaw-how-a-small-company-made-a-big-change

The Mobile Conference has an inspiring line up of seven industry experts including search engine specialists, social media strategists and award winning text marketing professionals.

The one day event has been organised by a group of business associates who want to provide an insight into the latest mobile technology and the opportunities mobile marketing present for businesses of all sizes. (see the full event programme below)

Research shows that by the end of this year 42% of people in the UK will own a Smartphone. Add to this the fact that 27% of all online purchases are now made using a mobile device and it is clear that mobile marketing is not something to be ignored.

The conference will provide delegates with practical advice on creating websites for mobiles, search engine optimisation, mobile advertising, SMS text, email for mobile, creating mobile content, social media and mcommerce.

Tickets for the one day event are priced at £100 (+vat) and are available to buy online at www.themobileconference.com, anyone wanting to learn more can email the event organisers at: delegates@lesw.co.uk or call 01872 888733.

Event Programme

8.45am Registration Open

9.35am Introduction

9.45am Mobile websites, Tips on how to build a website for mobile devices with Toby Parkins

10.15am Engaging mobile conversations, Convert clickers into consumers with Convert clickers into consumers
Geoff King

10.45am Break

11.15am Content Marketing, Why content is so important for your mobile website with Andrew Walker

11.45am Mobile Search Engine Optimisation, Tips for making your mobile site search engine friendly with Rob Edlin

12.15pm Lunch & Networking

1.15pm Paid Search for Mobile, Tips for using Google AdWords and Microsoft adCenter with Rob Edlin

1.45pm Social Media, Making the most from the mobile marketing opportunity with Social Media with Aren Grimshaw

2.15pm Break

2.45pm Text Messaging, Tips for integrating SMS into your marketing mix with Dan Parker

3.15pm Email for Mobile, Tips for optimising your email marketing for mobile recipients with Stafford Sumner

3.45pm Q & A, Open floor for questions with the Speaker Panel

4.00pm to 4.30pm Event Finish

I have enjoyed working alongside husband and wife team, Toni and Nick Eyriey, and thank them for all they have done for me over the past year.

The split is a mutual agreement which will see Tonick Media focus in on its core strengths within the traditional media environment. The company will continue to provide the Business Cornwall magazine and website, as well as consultancy in those areas.

The Social Media element of the work will remain with me and I will continue to provide the same services to new and existing clients under my new freelance role.

If you would like to speak to me about any of the changes please feel free to give me a call on my new office number 01872 273103 or drop me an email at aren@arengrimshaw.co.uk. To speak to Toni please get in contact on the office number 01209 718688 or email toni@businesscornwall.co.uk

Aren