CIPR: Getting Social Strategically

A copy of the slides used at the ‘Getting social strategically’ CIPR West of England’s Freshly Squeezed event held at the Environment Agency’s headquarters in central Bristol on Friday 20 January.

The session covered the importance of a social media strategy, the basics of developing one, and how this fits with the traditional marketing mix. A video of the talk will be available from the CIPR website in the following weeks.